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Blogging is both fun, and challenging. You hear a lot these days about tribe, platform, and success.

While I haven’t quite got a handle on just what success is yet, I know what it isn’t:

It’s not stats, numbers, click throughs, comments. Because it’s entirely too easy to focus on those things while building your tribe, platform, Internet playground, and lose sight of why you began blogging in the first place:

The words.

If it it isn’t first and foremost about love of the craft, then you’re a monkey.

A Blog Monkey.

Trust me–I know. I’ve been there. As recently as last week, I was ready to shut down this blog because I didn’t feel like I was successful based on numbers.

I became a blog monkey, a slave to stats. I lost my “first love.”

The words. The language, the love of putting together words and sentences in sometimes lyrical, other times stark, packages.

Don’t be like me. Don’t be a blog monkey.

Do it for love. For love of the craft.

If you do, and if you trust God to bring the increase (or not, as he sees fit), you’ll find freedom and liberty to create better art. And that my friends is true success. The freedom to create art for nothing more, or less, than love.

Don’t write for numbers–write from the heart.

Have you been a blog monkey? It’s a safe place here–you can tell.