Social Media Strategy

randomlychad  —  January 16, 2013 — Leave a comment

I hear a lot these days about platform and strategy, about how important it is to have both. I don’t discount it. I believe it is important to live with intentionality.

But these usually go hand-in-hand with someone else’s success story, e.g., do it this way (my way), and you will succeed.

It’s never worked for me. The more I’ve tried to emulate others, follow their path to success, the more I’ve failed, and fallen flat.

Which has been my approach to both platform, and strategy: do what you see others doing.

Thing is, I’m not them, I’m not a Jeff Goins, a Michael Hyatt, a Jon Acuff, or a Bryan Allain.

I’m me. And I’m beginning to understand that God’s path to success for me is mine to trod. Now I’m not knocking those other guys, as they are very successful at what they do. I’m simply saying I’m not them.

That my path is not going to be the same as their’s.

As such, 2013 is going to be a year of change for me. Where before I followed the crowd, I will instead be intentional with my social media connections. In other words I will have a strategy.

But it will be my own.

And as far as platform goes, I will be stepping away to put time, thought, and effort into matters of a more personal nature.

In other words to live.

See you down the road.




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Christ-follower, husband, dad, blogger, reader, writer, movie buff, introvert, desert-dweller, omnivore, gym rat. May, or may not, have a burgeoning collection of Darth Vader t-shirts. Can usually be found drinking protein shakes, playing with daughter, working out with his son, or hanging out with his wife. Makes a living playing with computers.Subscribe to RandomlyChad by Email

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