Archives For slogans

In the history of advertising, there are successful slogans (“Here’s to the crazy ones!), and not so successful ones:

This, from Mucinex:

“Hey, you, Phlegmwad! Loosen up!”

As you can imagine, this didn’t play well in Peoria (or anywhere for that matter).

This one, from Metamucil:

“We’ve got the fiber if you’ve got the chyme.”

Despite it being altogether alimentary no one knows just what the heck “chyme” is.

The makers of Pop Rocks actually almost came to market with a laxative; their slogan? “Plop, plop, fizz, fizz, oh what a relief it is.” They were of course promptly sued by Alka-Seltzer, who were granted an injunction, and all rights to “Poop Rocks.”

In an attempt to broaden its appeal to the hip-hop crowd, Ex-Lax launched its “Drop it like it’s hot” campaign. As you can imagine, this didn’t really come out all right in the end.

Viagra nearly came to market with “Are your boys feeling blue? Don’t take the red pill–pop the blue one, it’s not hard at all.” This wasn’t quite the message they were intending to convey.

How about? What failed slogans have you seen?